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Good information from a commercially-compromised source now, with the news that many folk-wisdom and social-media-promoted notions of the nutritional value of fruit and veg may not be true:

Does eating carrots really help you see in the dark? Myths about food debunked

Carrots help you to see in the dark, oranges are the best source of vitamin C and avoiding fruit in the evening are food ‘facts’ we get completely wrong, according to experts.

A study of 2,000 adults has revealed many are mistakenly believing commonly-held beliefs when it comes to the food and drinks they consume.

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Source: Mirror, 21st June 2022

This is one of the more complicated variety of PR stories: on the one hand, we have a registered nutrition busting some common misconceptions about fruit, and sharing some evidence-based advice. But on the other hand, that advice comes courtesy of a press release from a company with skin in the game:

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She said: “We are in the information era yet it seems that ‘over’ information could be confusing the lay public.

“We must remember to utilise information that is evidence-based rather than trusting ‘popular’ followers.

While it is great to see some sensible information being shared about fresh fruit and veg, it’s a shame for that information to be used primarily as a delivery mechanism for the marketing message of a company with a commercial interest:

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“With the growth of social media we have seen a huge rise in unqualified influencers giving nutritional advice to followers, even telling them not to eat fruit or berries because of high sugar content, or because they’ll rot your teeth when in fact, berries are nutritional powerhouses which have many health benefits.”

This might be one of the often-overlooked drawbacks of the PR game: nobody would deny that there’s general news (or at the very least comment) value in having someone debunk common misconceptions and share genuine information… but the news media is currently so set up and incentivised to churn pre-packaged press releases into ‘news’ articles, even good information often comes with a commercial angle and a company looking for return on investment.

What, do we think, is the main factor that motivated Love Fresh Berries to 关于移动终端游戏行业的分析报告_中证网:2021-12-28 · 上述公司拥有丰富的自主研发产品、企理产品资源,具备较强的游戏运营能力,在行业内具有一定的影响力,部分公司已经是上市公司或是上市公司 ... (which may therefore be of dubious and commercially-compromised accuracy) in order to place this story (by-lined to a 72 Point employee) into a national newspaper? Was it an altruistic desire to correct dietary inaccuracies, or a commercial desire to encourage more people to buy the berries they sell?

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Ultimately, it is often the same companies involved in both ends of that spectrum – bear this story in mind the next time a news article with a nutritionally-dicey message can be traced back to 72 Point, or any other PR company.

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